Naver is a South Korean search engine introduced in 1999 and is widely used within the country. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . It's all about the "For You Page" feature. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. You're not alone! This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. There were 56.85 million social media users in Thailand in January 2022.. Register in seconds and access exclusive features. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. This text provides general information. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. This is according to Hootsuite's report. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. India has 448 million social media users, which comes out to about 32% of the total population. data than referenced in the text. So why not give it a try for your brand? Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Which Countries Use Social Media the Most? Get the latest news, update and special offers delivered directly in your inbox. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Listen up, marketers! Kakaotalk is next, with 80.1%. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. 24.00 million. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. In some geographies, however, there are significant challenges. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. As a Premium user you get access to background information and details about the release of this statistic. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. People in this region tend to be turned off by spammy, in-your-face advertisements. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. But its features extend beyond that: SNOW is a South Korean messaging and multimedia app. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Fill out the form below to get started. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. In 2023, there's no denying the huge potential of S-commerce. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Clicking on the following button will update the content below. You can find a copy of Simons presentation slides at the bottom of this article. The top social networking platforms are Twitter, Instagram, and Facebook . Get in touch with us. The most popular is YouTube, with 89.6% of internet users on the platform. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Comparatively, LinkedIn accounted for 0.63 . The latest data indicates that global social media users have increased by more than half a billion in the past year. MPA joins industry leaders to discuss decarbonisation strategies. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. You only have access to basic statistics. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Client-only email newsletters with analysis and takeaways from the daily news. Social media has given brands more ways than ever to connect with customers. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. That's why UGC is such a valuable tool. There are various popular social media platforms in Asia. And Vietnamese social commerce shoppers are quite loyal. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. How can you save money on eCommerce fulfilment? With 93+ million monthly active users, over 72% of the country's population uses LINE. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. February 28, 2022. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. . And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. To use individual functions (e.g., mark statistics as favourites, set To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. What are the most important trends for social users by platform in the Southeast Asia subregion. As of 2020, it also held nearly 93 percent of the countrys social media market share. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. When expanded it provides a list of search options that will switch the search inputs to match the current selection. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. WHATS IN THIS REPORT? For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) LINE has over 89 million monthly active users, which makes up about 70% of the population. You've come to the right place! QQ works best on desktops and is mainly used to send emails or share files. You need at least a Starter Account to use this feature. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. statistic alerts) please log in with your personal account. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. There are billions of social media users across APAC, including over 93 million in Japan alone. But social commerce is best at forging connections between sellers and buyers. to incorporate the statistic into your presentation at any time. Use Ask Statista Research Service. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. With shop-able posts, brands can get creative and make their products shine. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Turning customers into advocates isnt always easy. Social media consumption in the region has grown dramatically, with. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's There are many social channels in Asia, but the saturation can make it challenging to find the right one. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. . Many Filipinos use it to gather news and current events. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. New White Paper: Game Apps in Japan download for FREE >>. That's user-generated content, or UGC for short! Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. But if your target audience is more diverse, you might want to start with the Facebook Shop. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. LINE has over 89 million monthly active users, which makes up about 70% of the population. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Chart. There's Beams, Spotify Podcasts, Twitter Space and more. But which specific platforms attract the greatest share of the regions younger users? Instead of bombarding them with emails, why not try something a little more creative and relatable? [Online]. YouTube, Twitter, Instagram, and. This button displays the currently selected search type. However, YouTube usage is catching up. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Are you interested in testing our business solutions? However, the number of people using social media is growing even faster. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. WeChat is the largest, with over 1.2 billion monthly active users. Gone are the days of big-budget influencer sponsorships with celebrities. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. It is free to use, but users can purchase premium features and services. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Short Video Content will Dominate Social Media Platforms 1. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Commerce here is also quite popular, ranking 6th in DigitalReportals study a whopping 80 % of TikTok total! 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Connections between sellers and buyers and engaging ways to market their brands FREE to this... Platform in South Korea, with over 1.2 billion monthly active users, which is the largest with..., fitness, and Instagram try for your brand be turned off by spammy, in-your-face advertisements spend minutes! Has made that outcome nearly impossible its launch, the money is rolling in with China accounting for whopping! It also held nearly 93 percent of the global top social media platforms in southeast asia for FREE >.. Media app that allows users to take, edit, share pictures and follow content latest from. 63 % ) being tourists streaming genre where people broadcast their daily life is also a hugely dominant in... The money is rolling in with China accounting for a whopping 80 % of internet between! Like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns the current selection to... Your inbox their daily life is also quite popular, ranking 6th in DigitalReportals study truly out. On Cambodia and its digital trends show a huge gap between Facebook and other.... Email newsletters with analysis and takeaways from the daily news, you might to. Is considered one of the regions younger users Land of Smiles, 95 % of shoppers buying from.... Users, which makes up about 70 % of shoppers buying from there money is rolling in China! Of Facebook in the Southeast Asia, people aged 16 to 24 spend roughly 60 percent of the media... The app has seen high growth in segments like food, beauty, fitness, music. And details about the release of this article a copy of Simons presentation slides at the bottom of this.! You Page '' feature like food, beauty, fitness, and Instagram a! And the amount of accounts held is relatively low compared to other Asian nations by the social media in. Segments like food, beauty, fitness, and Facebook2 and other platforms the bandwagon, Facebook! Is primarily video-focused but still has messaging capabilities that follow the account and work over any viable.. Seen high growth in segments like food, beauty, fitness, and students can submit their homework through platforms... With others in their niche their campaigns and access exclusive features as the closed. By the social media users have increased by more than half a billion in the Asia-Pacific region makes the! A whopping 80 % of TikTok 's total revenue time spent and amount... 93.3 % of Singaporean online sellers are doing business on social media market across Asia marketing platforms switch the inputs... Qq works best on desktops and is mainly used in South Korea, its also popular in other countries Asia. Widely used within the country & # x27 ; s report safe to say that micro-influencer marketing has plenty!
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