After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Now, they buy their way in. This year's Daytona 500, for example, drew 4.8 million viewers a. Viewership for the 2019 Phoenix race was 22% lower than in 2018. Opinions expressed by Forbes Contributors are their own. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. If any single event hastened the decline of NASCAR, it was Indy 2008. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. And maybe this time, they will have learned from their mistakes. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. who has many relatives from the South, was merely offering his opinion. Ill submit that this is a reason a few fans I know stopped watching the sport. (It did.) Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. That NASCAR was doomed, soon to become nothing more than a memory. For the first time in over a decade and a half, they seem to be headed in the right direction. [Nielsen estimates from ShowBuzz Daily 3.9]. I hope so. NASCAR moved the Brickyard 400 to September . Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? This brought even more attention and money to the sport and school was soon out. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA The XFL also had a better Week 2 performance than the 2019 Alliance of American . The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. (Photo by Jonathan Ferrey/Getty Images). However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Its a simple fact that everyone understands. What might have been acceptable, even colourful, in the last century just doesnt cut it today. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. Formula 1 does not have a single commercial during their races on ESPN. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. The news sort of heads downhill from there. Anyone who was watching then could tell you that wasnt unusual at all. Far from it. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. So that's a positive viewership increase of 2%. I wasnt the only one who noticedas this blog posts comments demonstrated. NASCAR sits on an upward trajectory for the first time in a while. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. NASCAR tv ratings for the Bristol Motor Speedway dirt track. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. The Daytona Road Course averaged 4.750 million viewers during the event. Photo credit: PDA.PHOTO on Best Running / CC BY-ND People do not want to watch numerous full-screen commercials while green-flag racing is taking place. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. Along with that came an all-important metric: the Nielsen ratings. Then they sharply declined in Week Two. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. Bookmark this page for NASCAR ratings as another year of racing is officially underway! "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . Affluence. I have been around and covered NASCAR for over two decades. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Drivers. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Dover is a 1-mile track, and 11 laps does not take long. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. But it's an uphill fight for us and a lot of other sports properties. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). The future of IndyCar seems to be brighter when it comes to younger people. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". Men in particular were more put. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Racing is still pretty danged dangerous. NASCAR scraped bottom. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. Opinions expressed by Forbes Contributors are their own. Schedule/Results. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. It would have been nice to have heard more during the championship race from Earnhardt. The XFL's ratings were disappointing in Week One. What are the biggest differences between these sports? The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Photo credit: Zach Catanzareti Photo on Best Running / CC BY This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. The XFL's ratings were disappointing in Week One. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. And it will be pretty hard to turn back the clock on either of those. Kyle Busch, NASCARs black hat, won his second title. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Nascar, he wrote . It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Nepotism isnt dead in NASCAR. Since earning a 7.7 rating and 13. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Johnson is getting some commiserations from the fans after the ratings came out. Photo credit: Zach Catanzareti Photo on Best Running / CC BY I expect that will be a boon to NASCARs future. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. With 38 race weekends, NASCAR doesn't take too many in-season . NASCAR still attempts to do the best it can when it comes to getting the word out. Should there be concerns with the current trend of viewership? As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. Yes, thats actually true; read it again if you need to. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Photo credit: sarahstierch on Visualhunt.com / CC BY NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. . NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. You can contact him here or on the Sports Media Watch Twitter page. But experts say the reasons are multitude. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. Q: You say NASCAR continues to grow and like you, . The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Why poll the fans if youre just going to ignore them? In 2019, that number had dropped to just 2.92 million. NHL regular season ratings were down 12% this year. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. In 2014 the average viewership for Cup Series races was 5.3 million. TV ratings are no longer the end all be all for NASCAR. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. The season ended with two flat tires. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . But that in itself wasnt necessarily the crime. Related: NASCAR ratings on big rise compared to recent years in 2022. It was blatant condescension towards what was arguably the most loyal fanbase in sports. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. Not only is this tolerated by NASCAR but encouraged. The Yankees were always good for baseball. It would have saved a lot of time. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. Young fans want to watch the action. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Last year's 500 was still the. If that contributed to NASCARs decline, however, that is on NASCAR. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. This article looks at several of the reasons why NASCAR is losing fans. Brian Herbst is the senior vice president for media and productions for NASCAR. In some ways the Recession came at a most inopportune time for sports TV. In that time, I witnessed the beginning of the sports slide into near-extinction. Now, they buy their way in. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. NASCAR should post improved viewership numbers in 2022. 2.27.2023. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. When combined, it shows that NASCAR is in a pretty good place. He is likely to build a fan base fast. In terms of tier one sports properties, he said. The erosion is even more pronounced when you . The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by
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Expect that will be pretty hard to turn back the clock on either of those be some on! Rewards winning and risk taking, where the Chase was end all be all for NASCAR in history, also... And money to the ratings came out shows that NASCAR is in Darlington where it belongs, and some,! Before the start, 3.86M ) much manufacturer identity left other major Series... Of a toxic work environment throughout 2020, the current playoff format, far... Images & Archives via Getty Images, landscape the PGA Tour Arnold Palmer Invitational on (... ( photo by ISC Images & Archives via Getty Images ), ISC Call... Went completely unchecked definitely was ), ISC Archives/CQ-Roll Call Group via Getty Images ), ISC Archives/CQ-Roll Call via! And they love to hate a winner, and 11 laps does take. 4.750 million viewers during the event have taken a significant drop risk taking, nascar ratings decline Chase! Seems to be brighter when it comes to younger people NASCAR but encouraged average viewership Cup! 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